Total revenue generated from all active subscriptions
Annualized value of recurring revenue
Month-over-month growth in MRR
Rate at which recurring revenue is lost
Average revenue generated per active user
Predicted total revenue from a customer
Number of unique users per day
Number of unique users per month
Percentage of users who return
Percentage of users using key features
Average time spent per session
Composite score of user activity
Measure of customer satisfaction and loyalty
Direct measure of customer satisfaction
Average time to first response for support tickets
Average time to resolve support tickets
Composite score of customer success indicators
Cost to acquire a new customer
Return on marketing investment
Rate of leads converting to customers
Total website visitors
Percentage of marketing emails opened
Composite of social media interactions